Communicating effectively with your target market is essential for any business, and when it comes to the online world, being able to communicate clearly across multiple cultural divides is simply fundamental. According to a 2008 report by business strategists Forrester Consulting, ‘global businesses are losing market share worth as much as $1.6 billion USD per year by failing to localize product information.’ Here’s how to make sure you’re not one of those losing out, by tailoring your website to the different demands of each of your target markets around the world.